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Viva La Fashion Revolution!

You may or may not be familiar with Fashion Revolution – a global movement that is asking the fashion industry #whomademyclothes.

If not then it’s time to get familiar people … after all you do wear clothes, right?

The Fashion Revolution Organisation was founded in the hope of making ethically and sustainably made, fair trade threads the new norm.

On 24 April 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh.
That’s when Fashion Revolution was born.

1,134 is just way too many people to lose from the planet in one factory on one terrible day to not stand up and demand change.

On 24 April every year, Fashion Revolution Day brings people from all over the world together to use the power of fashion to change the story for the people who make the world’s clothes. We want fashion to become a force for good.

We believe in an industry that values people, the environment, creativity and profit in equal measure.

Hundreds of thousands of adults and children face the horrors of exploitation and less-than-human treatment and wages each and every day. This is fast fashion. This is crap. This is the $5 v neck you bought from a chain store, more than likely to end up in the back of your cupboard and used as a makeshift cloth before becoming part of the ever expanding landfill fabric. This is the child being paid 5c an hour in an inhumane work space, crouched over a dusty desk for 14 hours to make it. This is slavery.

Every item of clothing you have ever worn or purchased is a result of toil, effort and a few swears. However, the connection has been lost between buyer and seller, and we are wearing nameless, faceless garments that are flooding the racks in chain stores with a too-good-to-be-true price tag. The high cost of fast fashion is inhumane and environmentally damaging. Nuff said – you must be getting the picture by now…

This is why we, and many other ethical fashion labels popping up around the globe, are so passionate about putting a face to the name, and giving our buyers peace of mind that our threads are cruelty free – in all aspects.

For more information, head on over to or get amongst the #whomademyclothes hashtag on Instagram and Twitter.

ps: As a rule your t-shirt should cost more than your latte!


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