About Us

Handmade ethical streetwear for eco-conscious women with style.

Made for women who get it.

You want to feel comfortable, casual - and just a little bit special. You’re done with buying clothes that go out of fashion after one wash. You want to treat yourself to streetwear that’s fun, fashionable, freeing - without leaving a mark on the planet.

Zoe.O The Label knows those woes all too well, and that’s why we love nothing more than a well-made sustainable design. Think: loose silhouettes, natural fibres, earth-friendly textiles (and all the pockets you could ever need).

And the ultimate bonus? You don’t need to feel guilty about using us for retail therapy because we’re an ethical fashion label — and not just  because we shun the use of plastic straws.

We walk the eco-conscious talk of ethical work practices, sustainable design and natural materials. You’ll always know exactly where and by whom your chic outfit was made because every Zoe.O purchase is lovingly designed in the small coastal town of Pambula, thoughtfully handmade in Australia - and will have never seen a sweatshop. Ever.

The women behind the label.

After the birth of her second child, Zoe.O The Label founder and creative head of design, Megan, wanted to wear clothes that allowed her to feel stylish and unique - without buying into today’s ‘fast fashion’ hype. After struggling to find
something that tickled her fancy, she decided to design her own. (Because if you can’t join them? Beat ‘em.)

Teaming up with her business partner, Gwyn - a renowned dressmaker and former theatre costume designer - these two fashion-forward and earth-loving mamas set out to create a clothing label that was ethically-made, socially- conscious and thoughtfully designed for sophisticated women who don’t believe on-trend fashion ends with skinny jeans and bare midriffs.

And so, Zoe.O The Label was born.

With backgrounds in creative art direction and fashion design, Megan and Gwyn love and value creating original designs that also last the distance. And that’s exactly what you’ll get from Zoe.O The Label: mindfully-designed, ethically-made, home-grown clothing that’s kind to both people and planet

Zoe.O The Label. Style with a (social) conscience.

Quality – We’re not here half-heartedly. Zoe.O only uses top-notch techniques and materials sourced from Japan, Italy and China to create our apparel.
Integrity – Zoe.O is transparent, open and honest. We don’t believe in being shifty – unless we’re designing a classic, effortless, summer shift dress.
Personable – Our digital door (a.k.a. our email) is always open for you. We’re here to help and never want to leave you feeling unsatisfied or confused.
Eco-Conscious – Zoe.O always strives to be the most sustainable and eco-friendly version of ourselves. 
Our promise to you? Value before profit. Heart over hustle. Always.

The future is bright. (And oh-so-stylish.)

From humble beginnings sewing together pieces of recycled fabric at home to the fashion-forward brand it is today, Zoe.O The Label can now be found all around Australia in retail boutiques who champion ethically-made fashion.

And while Zoe.O has grown, their mission remains the same: to give women permission to feel cool, comfortable and casual (and just a little bit special) in stylish natural-fibre garments made by women for women.
No disposable fashion. Just style, stitched slow.